Position: Digital Marketing Coordinator
Location: Remote (Canada-based)
Employment Type: Temporary Full-Time (1-Year Maternity Leave Cover)
Reports to: Marketing & Education Manager

Pay: $24.00 per hour

About Wild Rose College

Wild Rose College of Herbal Medicine is a leading online institution dedicated to high-quality, accessible herbal education. We offer in-depth programs, engaging online courses, and a vibrant community to support students on their journey to becoming skilled herbalists.

Role Overview

We’re looking for a digitally-savvy and strategically-minded Digital Marketing Coordinator to join our team for a 1-year maternity leave contract. This role is all about optimizing digital marketing systems to support lead generation, course enrollment, and audience growth. You’ll also play a key role in managing marketing communications, supporting program growth, and maintaining visual brand consistency across platforms.

Key Responsibilities

Lead Magnet & Landing Page Setup

• Support and implement high-converting lead magnets (eBooks, challenges, webinars, etc.).
• Design and optimize landing pages (using WordPress) with compelling CTAs.
• Integrate forms, automation, and email capture mechanisms to grow and segment the list.

Sales Funnel Creation & Optimization

• Build and maintain evergreen and time-sensitive funnels for course launches, webinars, and lead magnets.
• Use analytics tools to monitor user flow, drop-off points, and conversion rates across funnel stages.
• Optimize email sequences and follow-up campaigns to nurture leads effectively.
• Implement retargeting strategies to re-engage non-converting visitors.

SEO & Content Optimization

• Perform on-page SEO audits and implement best practices across blog posts, landing pages, and the website.
• Conduct keyword research and build content strategies aligned with search intent and seasonal trends.
• Collaborate with the team to optimize existing pages and blog posts for improved rankings and traffic.
• Track and analyze SEO performance metrics.

Affiliate & Graduate Program Growth

• Manage and grow the Wild Rose College affiliate program, including onboarding new affiliates, maintaining communications, and providing promotional assets.
• Track affiliate performance and optimize strategies to increase reach and conversions.
• Support graduate engagement initiatives, including highlighting success stories and amplifying grad-led projects or contributions.

Design & Content Support

• Use Canva to create branded graphics, social media visuals, email banners, and promotional assets.
• Maintain and organize a library of visual content for marketing use.
• Assist in creating visual assets for webinars, lead magnets, and digital products.

Administrative & Marketing Inbox Support

• Manage the marketing inbox, triaging inquiries, redirecting messages, and responding where appropriate.
• Support the Marketing & Education Manager with administrative tasks including content scheduling, asset management, testimonial tracking, and reporting.
• Maintain brand consistency across all visual and written communications.

Email Marketing & Copywriting

• Write compelling, on-brand copy for email campaigns, funnels, lead magnets, and promotions.
• Assist with drafting and scheduling email newsletters, course launch campaigns, and automated sequences.
• Ensure consistent messaging and tone across platforms and audience segments.
• Collaborate with the team to brainstorm creative campaign ideas that drive engagement and conversions.

Qualifications

Required:

• 3+ years of experience in digital marketing, with hands-on experience in funnel building and SEO.
• Strong organizational and time management skills.
• Detail oriented. 
• Experience with WordPress and landing page optimization.
• Strong understanding of sales funnels and email marketing workflows.
• Familiarity with SEO tools and practices.
• Analytical mindset with experience in campaign tracking and performance reporting.
• Passion for wellness, herbalism, or online education.

Preferred:

• Experience with ActiveCampaign or similar email marketing platforms.
• Background in the wellness, herbal, or online education space.
• Proficiency in Meta and Google Ads Manager.

Why Join Us?

• Be part of a mission-driven, heart-centered college dedicated to the resurgence of herbal wisdom.
• Collaborate with a passionate team in a flexible, fully remote work environment.
• Contribute to growing a thriving global herbal community through meaningful, purpose-driven work.

How to Apply

If this role feels aligned with your skills and purpose, we’d love to hear from you! Please submit the following to Becky Starling, Marketing & Education Manager, at [email protected] by April 28, 2025:

1. Your resume
2. A tailored cover letter 
3. A sample of your copywriting work
   This could be a short email campaign, a social media caption series, a blog post, or a sales/landing page—whatever best showcases your tone, clarity, and creativity in marketing copy.

Please note: Applications sent without a cover letter and copywriting sample will not be considered.